How important is your firm’s name?

Our firm’s name is Fivecat Studio.

It took quite a long time to settle on the name when we launched the firm back in 1999.

Our intent, then and now, is to build a great and enduring firm that will long outlive its founders. We did not want to build the firm around any single person or personality. We wanted a name that was not only memorable and differentiated us from our competitors, but a name that we could build a brand around. We think Fivecat Studio does that.

What do you think?

Question of the day: How important is your firm’s name?

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