A member of the Entrepreneur Architect LinkedIn Group posted a discussion about what to do when one is unemployed.
I invite you to contribute to the conversation as well, by joining the group and posting your thoughts.
Here is my response to John:
Having never been unemployed, I cannot talk from experience on how best to manage that experience. But, I did start my own firm with my architect wife, from scratch, with no clients and no money.
My suggestion is to start with the approaches that cost the least.
Networking, both online and in person, can put you in a position to be in the right place at the right time. Many times, success is about who you know. Networking at local chamber of commerce events can help get you out there in the public, talking, meeting and greeting.
When you meet a “connector”, invite them for a cup of coffee and talk about their business and how YOU might help THEM. In networking, the key to success is to get people talking about themselves. People like people who are good listeners and who are interested in what THEY do.
Blogging is another low cost way to be perceived as an expert. Sites like Blogger and WordPress offer free easy-to-use blogging platforms.
A simple and professional looking website is also essential. Your firm MUST be there when a prospect searches for your services. If you are invisible online, then you don’t exist.
I also recommend reading the book, The E-Myth Revisited by Michael Gerber. It will help you set priorities in life and business, and build a business that will succeed… and survive during times like these.
If you are looking for a job, I suggest getting actively involved in your local AIA, SARA and/or CORA chapters. Volunteer and become a leader in the profession. When firms start to hire again, decision makers will recognize your efforts, as well as your name.
I hope this gets the conversation started…