Becky Shankle (@ecomod) is thinking out of the box… the IKEA box to be more specific.
Becky is the founder and lead designer at eco-modernism. In addition to designing and installing custom kitchens and baths in the Raleigh, NC region, she has launched an innovative IKEA kitchen services. By promoting her firm as IKEA specialists, she differentiates eco-mod from the dozens of other kitchen designers in her region. She’s a Purple Cow. She’s remarkable. She has found a way to inspire people to “remark” about her firm (here I am writing about her… so it worked).
How can you transform your firm to be more remarkable?
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