My friend Vermont Architect Bob Swinburne is working hard. He’s designing some very interesting work, getting it built (sometimes that’s the hardest part) and winning design awards. Sounds like the foundation of a successful firm to me. Thing is, he lives and works in Brattleboro, VT. Residential architects are not in high demand and its tough to build a successful firm on local projects.
I think he’s on the right track though. He built a nice website and started blogging. The keys to a successful firm is to do good work (a prerequisite) and then show your work to the rest of the world. If you look at the most successful firms you know, chances are they are very good at promoting themselves.