Business Success by Design

I am not the only one who thinks the Apple store on Fifth Avenue is a great example of business success meets remarkable architecture. This past summer it was awarded with the BusinessWeek / Architectural Record Award.

According to a BW/AR jury member,

“it’s mesmerizing as you approach and descend into a beautiful glass bubble — an extremely popular retail space with very high sales per square foot. It’s beautiful, functional, and profitable.”

In fact, it’s Apple’s highest volume outlet. Granted, much of that comes from its location, but there is no doubt that Bohlin Cywinski Jackson‘s architecture is adding to Apple’s bottom line.


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