The Heath Brothers, authors of the new bestseller, Made To Stick: Why Some Ideas Survive and Others Die, walk the walk in their ChangeThis manifesto about three straightforward ways to make your strategy work. They preach the power of concrete language and stories to communicate your strategy effectively. Missed the Heath Bros. on “The Today Show” or NPR? Get to know them here because these ideas stick.
What’s your strategy? Tell us about it by clicking the comments link above.